AI for Marketers

1 certified

AI doesn't replace marketers. It makes the boring parts faster so marketers can do the work that actually moves the needle. Content production, personalization, campaign optimization, analytics. This course covers the 2026 marketing AI stack with real examples.

01
Start here: what this course is about
Welcome to AI for Marketers
Read first. ~3 minutes.
02
Start here: AI in marketing, the big picture
AI Will Shape the Future of Marketing - Harvard DCE↗
Harvard's executive ed overview. How AI is reshaping marketing as a discipline.
03
What can AI actually do in marketing?
AI Marketing Automation: The Ultimate Guide for 2026↗
The 2026 toolkit: content generation, personalization, analytics, campaign automation.
04
Building an AI content strategy
Everything you need to create a winning AI content strategy in 2026↗
How to structure your AI content workflow: research, ideation, draft, edit, publish, measure.
05
Content automation in practice
How to Use AI in Content Marketing Automation↗
Concrete example: walk-through of an automated content marketing pipeline with AI.
06
Connecting AI across the marketing stack
AI marketing automation: Transforming content, analytics, and customer interactions↗
Contentful's guide: how AI integrates across CRM, CMS, ad platforms. The full pipeline.
07
Personalization at scale
AI Personalization: A Complete Guide - Salesforce↗
Salesforce's guide. The mechanics of 1:1 personalization across millions of customers.
08
1:1 personalization across channels
How Marketers are Scaling 1:1 Personalization With AI-Driven Marketing↗
SAP/Emarsys on running cohesive personalized campaigns across email, web, mobile, social.
09
Measuring AI marketing performance
How to Measure AI Marketing ROI↗
The metrics that matter in 2026: campaign ROI, attribution, dashboards. Where teams fail to prove value.
10
AI-powered measurement (Google)
ROI and AI-powered measurement strategies - Think with Google↗
How Google sees the future of measurement: incrementality, causal AI, holdout groups. The 2026 standard.
11
State of the art: 2026 benchmarks
AI Marketing Stats for 2026: ROI & Benchmarks↗
83 percent report clear ROI from GenAI. Less than 40 percent can prove it. Where the industry actually is.
12
Closing: what to take with you
Closing: AI Marketing Without the Hype
Wrap-up. ~3 minutes.