Freelance content writer, eight years in, mostly B2B SaaS long-form. Between February and April I lost three retainers totaling about 60% of my income. None of them said the quiet part out loud, but two moved to in-house generalists running Claude with their style guide loaded, and one went full agentic with some pipeline a contractor built them for a flat 2k. The lesson wasn't that writing is dead. It's that the part clients were paying me for was assembly: take a brief, interview an SME, structure 1800 words, ship. That assembly layer is now a Tuesday afternoon for a competent PM with a decent prompt. What survived in my book is the work where I push back on the brief. One client kept me because I told them their thought leadership angle was wrong and rewrote the pitch. They can't get that from a pipeline because the pipeline doesn't know their market well enough to disagree. So I'm raising rates on the remaining two, dropping the word-count framing entirely, and pricing per engagement. If you're still selling drafts by the unit, you're competing with a script.